About us

Maydencroft Rural aims to set a benchmark for the very best in rural practices with a wide range of services to improve our natural environment.

Based in Hertfordshire, in close proximity to the hub of the motorway network, we provide landscape and environmental solutions throughout the UK.

Our experience and expertise enables us to work with our clients to tailor-make solutions to complex problems and gives us the capability to complete projects of any scale, on time and on budget.

The Management

Tom Williams BSc (Hons), Managing Director and founder of Maydencroft Rural Limited

Tom holds a degree in Landscape Management from the University of Reading and is an Licentiate Member of the Landscape Institute.

Previous experience includes working for the Royal Parks as Assistant to the Park Manager of Kensington Gardens and for a farm management company where for three years he had been instrumental in widening the horizons of their groundcare division.

"We are all increasingly aware of the necessity of protecting our natural surroundings. I quickly recognised the substantial business potential for a private operator." Tom set up Maydencroft Rural in October 2007.

Christopher (Digger) Cooke-Hurle BSc (Hons), Contract Manager

Digger joined Maydencroft Rural in January 2008 and holds a degree in Countryside Management from Newcastle University. He has been working within the environmental sector for his entire career and brings a broad range of skills to Maydencroft Rural.

He is currently managing one of the largest estate restoration contracts in the country, Nyn Park in south Hertfordshire.

Chris Beer, Operations Supervisor

Chris's background is in agriculture; having joined us in 2010 he manages our maintenance contracts, runs the yard and is also the company driver.

He has an array of qualifications including a Heavy Goods Vehicle driving license and various spraying and forklift certificates.

Chris joined us from McVeigh Parker where he was their deputy manager.

Paul Beatty, Project Leader

Paul has over 25 years of experience working on civil engineering contracts.

He is typically responsible for Maydencroft Rural's most technical groundwork and is an extremely skilled digger driver.

Christopher Baker, Project Leader

Chris is a highly experienced project leader and has been working for Tom for many years. His background is originally in engineering but like Maydencroft's other team leaders, he has developed a wide variety of practical qualifications including chainsawing and full plant machinery certification.

Chris manages all our contracts within the 5 year landscape contract for Welwyn Hatfield Borough Council.

Dave joined us from a grounds maintenance company but his heart lyes in the countryside. Traned at Oaklands College in St. Albans, he has a wealth of experience in agricultural contracting, woodland management and building work.

Having worked on country estates all his life, he has the skills required to manage our agri-environment scheme work and operates a full-time fencing team.

Adam Pike, Tree surgeon

Adam is a fully qualified tree surgeon with many years experience.

With his team he is capable of carrying out any task, from forestry work to specimen tree pruning, crown thinning and crown reductions.